After seven years using the same fundraising
platform, the San Mateo-Foster City School
District Education Foundation made the switch to
PledgeStar. "We needed a platform with more
reporting features for our annual Read-a-Thon,”
says Elizabeth Colglazier, one of the foundation’s
directors. “With other fundraisers it was
difficult to report each school site’s progress.
We wanted to be able to view each school’s reading
minutes and money raised during and after the
event, and that’s exactly what we got with
PledgeStar."
Ms. Colglazier discovered PledgeStar by
researching what other education foundations in
the Bay Area were using for their read-a-thons and
asking for feedback from various directors. One of
those groups shared their success with PledgeStar
and switching platforms made sense. “It was a
great experience using PledgeStar for our annual
fundraiser,” she says. “Our matching donations
went up dramatically from previous years because
PledgeStar makes it so easy, and we even had more
people opting to cover the credit card fees than
when we used a competing fundraising company.”
The San Mateo-Foster City School District serves
10,000 students–three middle schools and 18
elementary schools—so organized reporting is vital
to a successful event. “The reports available on
PledgeStar were very user-friendly and very easy
to organize by classroom, teacher, and school
site,” Ms. Colglazier says. “We didn’t have that
capability on the platform we’d used in the past.
PledgeStar made it much easier for us to expand
our rewards system so that we could reward the top
classroom at each school site and top schools,
which we’d never been able to do before. This
capability helped make it a friendly competition
between the schools.”
Each year, local libraries host kickoff events to
get SMFC students excited about the Read-a-Thon
and promote the event. “Students spend the next
two weeks sending out donor requests and tracking
reading minutes,” Ms. Colglazier explains. “Each
school site’s principal and parent representative
advertise the event as well. We discovered that
schools that do more promotion are generally more
successful with the fundraiser, which included the
reminder emails from PledgeStar.”
For the duration of the Read-a-Thon, Ms.
Colglazier sent out daily reports of the top three
classrooms at each school, as well as the school
site with the highest average reading minutes and
percent participation. “The ability to easily run
and provide reports to each of our school sites
was vital to keeping the momentum of the
fundraiser,” Ms. Colglazier says. “There is not a
fee with 99Pledges, but we had to create these
reports by hand in years past, which could take
30-40 hours per week. This feature is exactly why
we switched to PledgeStar.”
The school with the highest average reading
minutes had an assembly with a local author who
read to the younger students and discussed the
publishing process with the older students. After
all was said and done, the students read for a
collective 1.9 million minutes over the course of
the fundraiser.
Ms. Colglazier says she would recommend PledgeStar
to any school putting on any type of “thon” event.
“It was really easy for students and families to
send out donor requests through email, text, and
social media,” she says. “Some even opted to print
fliers, which was a great option for those who
were not comfortable with using electronic
communication.”
In addition to the vital reporting features,
PledgeStar’s customer service team was a huge
asset to Ms. Colglazier. “They were great to work
with,” she says. “They were really responsive and
even made some changes to the platform to
accommodate our large district, which I really
appreciated.”
Once the foundation receives all of its matching
dollars, they’ll have raised nearly $120,000. “We
were pleased with that number, as many of our
families have been hit with job layoffs in the
tech industry,” says Ms. Colglazier, whose
foundation is based in the San Francisco Bay Area.
“The funds we raised will go to important programs
like music and STEAM education, as well as staff
and student support. We couldn’t have done it
without the support of our amazing community and
the help of PledgeStar.”